“To Use My Powers for Good AND Provide for My Family”

I’ve ignored this site for well over a year now. In fact, about 7 months ago, my registration lapsed, someone else bought it and I didn’t even know.

That’s how long it had been.

What has hindered me from posting again? Well, clarity. Or a lack thereof. Back when Please Feed The Animals was the “blog for the recently unemployed advertising professional,” it was singular and focused. The mission was to help people in the ad industry get back on their feet once they lost their jobs. But then advertising started hiring people back. My career evolved. And what to do with PFTA got lost in the shuffle.

If I step back from the idea of blogging specifically for ad folks, and really, about making a film for and about them, the whole point for me is really about discovery. It’s about uncovering who you are once you turn off the ego and the fear-driven (but very real) self chatter about money, and seeing what’s left. It isn’t just a matter of saying, “I’m going to turn off my ego brain now!” It takes constant questioning and evaluating, trial and error, experimentation and failure. It takes living with uncertainty and the nearly perpetual ability to self-forgive.

Last week, I gained some clarity in a brief but important email exchange with my friend C.C. Chapman. He said to me, “I have to believe in my heart that I can use my powers for good AND provide for my family.” And that is what it all comes down to for me. Being creative. Operating from my soul instead of sheerly from my ego. All while providing guidance and food and education and a comfortable home for my children.

I’m not saying I have the direction for Please Feed The Animals completely crystalized just yet. Clearly, from the lack of a logo or design or any kind of positioning statement, I’m still a ways away. But what feels right right now are some occasional ramblings about being a provider while living and working authentically.

Who knows where it will go. But again, I begin.


15 responses

  1. I’m glad our conversation had a solid impact on you.

    I know that living the life we have isn’t easy, but I also know that it is the only one we know how to live.

    I’m here cheering you on and willing to help in any way I can.

  2. Thank you. For being you, true and a fellow traveller. And for my begin again inspiration.

    Inspiration for you…as given to David Whyte by Brother David and given to me by David Whyte…and so on…further and further on.

    This clumsy living that moves lumbering
    as if in ropes through what is not done,
    reminds us of the awkward way the swan walks.

    And to die, which is the letting go
    of the ground we stand on and cling to every day,
    is like the swan, when he nervously lets himself down
    into the water, which receives him gaily
    and which flows joyfully under
    and after him, wave after wave,
    while the swan, unmoving and marvelously calm,
    is pleased to be carried, each moment more fully grown,
    more like a king, further and further on.
    – The Swan by Rilke (translated by Robert Bly)

  3. Hi Erik. I enjoyed Lemonade, which a friend said I might like. Always up for a conversation with like-minded people looking to provide for their family while using their powers for good. Never know what might come from it. Reach out if you’re up for connecting.

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